Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms.

Julie Huval, Owner of Marketing Operations Advisor, will share tips, tricks, and the thought process behind a great email campaign. She’ll dissect the anatomy of marketing emails from ideation to action to follow-up and will guide marketing professionals on how to develop campaigns that increase engagement and build company brand awareness. The session is perfect for those starting out or needing a refresher or some new ideas.

During the webinar, you’ll learn how to:

• Measure what matters
• Simplify the message
• Decide the structure based on what works
• Determine what makes a successful campaign
• Pick the right email platform

*This event is virtual. A link will be sent to attendees the morning of the event.

Speaker
Julie Huval, FSMPS, CPSM, is a marketing and business strategist with over 20 years of AEC industry experience. As owner of Marketing Operations Advisor, she helps organizations enhance marketing effectiveness through data-driven strategies and operational excellence. Her expertise includes strategic planning, process mapping, ROI calculation, and marketing technology implementation.

Julie is a sought-after speaker and thought leader, contributing regularly to industry publications. She holds an MBA from UT Arlington and serves as At-Large Director on the SMPS national board. Julie's reputation is built on analytical insight, practical execution, and passion for elevating marketing to drive sustainable business success.