8:30 - 9:00 - Networking
9:00-10:30 - Programming

Video is one of the biggest untapped opportunities in AEC marketing. This interactive workshop gives you the skills to turn everyday work into clear, engaging content that stands out on LinkedIn, Facebook, and Instagram.

You will learn how to script 30- to 60-second reels, capture polished video using only your phone, and edit with practical tools like CapCut and Canva. We will also cover how to repurpose one video into multiple posts and how to help leaders feel more natural and confident on camera.

Hands-on and highly practical, this workshop is built for marketers and teams who want to create smarter content, boost engagement, and bring their brand to life through video – without a big production team.

Speaker

Emma Hoiris-Nelson, PCM, is a digital content specialist and accomplished marketer with more than 10 years of experience in PR, marketing, business development, and social media. With a strong background in creating engaging content and helping brands show up effectively online, she brings a practical, audience-first approach to video marketing in the AEC space. Emma is especially passionate about turning everyday work into compelling social content that builds visibility, strengthens brand presence, and drives engagement.