Join SMPS Southeast Louisiana for our annual Making Big Moves marketing workshop, bringing together A/E/C marketers, business developers, technical professionals, and firm leaders for a day focused on strategy, collaboration, and long-term growth. Guided by this year’s theme, Playing the Long Game: Going Beyond the Expected in the A/E/C, the program will explore how intentional planning, clear messaging, and consistent efforts lead to meaningful results. The day will feature engaging programming, including a keynote presentation, panel discussion, interactive roundtable sessions, networking opportunities, lunch, and a happy hour to close.

Important Dates

Call for Sponsors 

Event Registration

Programming

Learn more about our speakers here.

8:30 am - 9:00 am  -  Registration, Coffee, Networking and Headshots with Patrick Niddrie

9:00 am - 9:15 am  -  Opening Remarks | Opening Pitch with Marc Ehrhardt, The Ehrhardt Group

9:15 am - 10:15 am  -  Morning Keynote | Step Up to the Plate
Finding the "I" in Team
Athletes hear that there is no ‘I’ in team, but seasoned players know that the best teams are built from strong, self-aware individuals. Just like a pitcher taking the mound, a quarterback studying the field, or a point guard controlling the game’s pace, learning to manage yourself – your focus, your energy, and your decision-making – makes you a more reliable teammate. By understanding your strengths, recognizing your gaps, and developing strategies to stay disciplined, you elevate not just your own performance but the entire team’s success. Leadership begins with managing thyself first, and when each player finds their own ‘I’ through self-management, the whole team becomes stronger and better prepared to win together.

• Christian Sheridan AIA, RID, LEED AP, Collaborate Architects, Architectural Practice Director
• Matt Connor, Asakura Robinson, Marketing and Business Development Director

10:15 am - 10:30 am  -  Break and Headshots with Patrick Niddrie

10:30 am - 11:30 am  -  Panel Discussion | Inside the Dugout
In this engaging client panel, attendees will hear directly from owners and decision-makers about the trends and priorities shaping the A/E/C industry. Panelists will discuss current market dynamics, what they value most in A/E/C partnerships, strategies for building trust, upcoming opportunities, and advice for firms seeking long-term client relationships. 

• Kenneth Dawson, Southern University System, System Director of Facilities
• Jaime Johnston CHID, NCIDQ, MBA, Ochsner Health, Assistant Vice President of Facilities Planning
• Maureen Clary, CPM, Corporate Realty, Consultant/Broker Associate
• Panel Moderator, Mary Guiteau,  IIDA, IFMA, Holly & Smith Architects, Associate Principal / Director of Interior Design

11:30 am - 12:30 pm   -  Lunch | 7th Inning Stretch 

12:30 pm - 1:45 pm  -  Roundtables | Rounding the Bases

• Content Planning & Creating AI Assisted Content
  Perryn Olson, FSMPS, CPSM, CCMP, AltCMO, Principal
  
  
• Building the Brand: Real Marketing Strategies for Growth 
  Brett Perrier, Perrier Esquerré Contractors, Principal
  
  
• How to Lose to Better Brands
  Brad BonGiovanni, Rockit Science Agency, Principal, Chief Creative Officer
  
  

• The Struggle Bus: Managing Up From Programs to Projects to People
  Christian Sheridan AIA, RID, LEED AP, Collaborate Architects, Architectural Practice Director

• To Go or Not to Go… That is the Question
  Matt Connor, Asakura Robinson, Marketing and Business Development Director
  
  
• From Random Acts of Blogging to Real Thought Leadership
  Jerry Gennaria, TOKY, President 
  
  

1:45pm - 2:00pm - Break

2:00pm - 3:15pm - Roundtables continued

3:15 pm - 3:30 pm  -  Closing Remarks | Bottom of the Ninth

3:30pm - 5:00pm - Happy Hour | Post-Game Analysis