Join SMPS SeLA for our annual Making Big Moves Workshop and Chapter Awards
on Wednedsay, July 14 at the Sheraton Hotel in New Orleans, LA. 

Sponsored By

	RECEPTION SPONSORS
	AWARDS LUNCHEON SPONSOR
	BREAKFAST SPONSORS
	CONTRIBUTING SPONSORS

Workshop Schedule 

7:30am - 8:00am 
Breakfast and Registration

8:00am - 8:15am  
Opening Remarks

8:15am - 9:30am  
Keynote #1 

Managing Your Personal Brand 
with Dr. Tommy Karam, PhD, Louisiana State University

Your personal brand can help you be more effective whether you are presenting to others, working with customers or clients, interacting with fellow employees, or engaged in community activites. Understanding ways to manage your personal brand can add impact and influence to all that you are doing. This highly interactive presentation and the practical examples used will help make participants aware of how they can manage their personal brand and more effective in their work within the company and with clients.

9:30am - 9:45am  
Break

9:45am - 11:00am
Keynote #2

Ignite Your Brand Potential and Optimize Your Marketing Efforts. Why This Title is Absolute Garbage and What To Do About It.
with Brad BonGiovanni, RockitScience

Looking for a sea of endless buzzwords just repackaged and presented in a new way? Or perhaps a bit of feel-good emotional advice on how to stay positive? Well my friend, prepare to fall into a different kind of trap. Donʼt forget the lighter because we’re going to burn it all down. Discover a new approach, what worked, and what failed even harder inside the world of marketing, advertising and branding. Weʼll take you on a journey and show you exactly how everything goes down behind the curtain including sensational high profile meetings that went south real quick, what we learned, and how we fixed it. After nearly 25 years in the business, brands like insert big name here, and there, oh and this name also, combined with epic buzzwords will show you EXACTLY what not to do.

11:00am - 11:15am  
Break

11:15am - 1:00pm  
Awards Luncheon with MC, Matt Connor, CPSM

The Almost Post-Pandemic Work/Life Balance Paradox 
with Matt Connor, CPSM, Coach Connor Consulting

Before 2020 surveys showed that over 77% of the US workforce had experienced burn out. One of the top reasons listed for this was a lack of work/life balance. Today… Who the hell knows what that percentage is! In this entertaining and interactive session, we will discuss everyone’s personal search for the “Holy Grail…” The magical and ever elusive Work/Life Balance. What is it exactly? Does it even exist? Who has it? How did they get it? How do I get it? The answers to these questions seem to evade us no matter where we look. Maybe we are asking the wrong questions. This talk will provide some insight into our “lack of balance.” Challenging the usual reasons and excuses why it’s missing and applying some new thinking and ideas to swing the scales back in our favor!

1:00pm - 1:15am  
Break

1:15pm - 2:30pm  
Roundtables

There is No Box 
with Kim Bergeron, Kim Bergeron Productions

In a world of messaging overload, it has become increasingly difficult to cut through the clutter with messages that are seen and heard, leading to effective results. Kim Bergeron has built a career by Making Big Moves that have led to outcomes beyond wildest expectations. Attendees will learn how research and social media are two extremely effective tools when properly utilized, with case studies that include a real-life fairy tale with Sir Paul McCartney and Ringo Starr, a Train of Hope that brought critical relief to Hurricane Sandy victims the week after the storm, and the Super Bowl Sunday Blackout & Gold parade orchestrated in just five days, leading to a massive crowd of 30,000 in a celebration seen ‘round the world. From beginning to end, the session is a compelling demonstration that the only way people are guaranteed to fail is if they fail to try.


The Pivot Point: Success in the Hybrid Workplace
with Caroline Hayes, AOS Interior Environments

It's not a question of if an organization is ready to implement a hybrid work model, it's a question of when and how. That is where the Hello Hybrid Playbook comes in. It was created from rich research, based in anthropological methods, to guide teams through making actionable decisions around the hybrid work environment specific to each individual team and organization. In this round table session, marketers will be given quantitative and qualitative insights into designing a custom hybrid strategy for their organization.

Content Writing Strategy for Your Digital Marketing Plan
with Rachel Harris Ledet, 30|90 Marketing

Writing smart content for your brand can lead to increased engagement, drive SEO, and build your professional acumen online. But how do you know what to write, where to place it, and how to make it work for you? This session covers content writing strategy and how to incorporate it into your overall digital marketing plan.


How Firms Can Create and Maintain Effective Marketing Plans 
with Brandi Johnson, Thunder Marketing

Learn the components of a Marketing Plan and how to determine which ones will work for your firm. Determine what Market Research is needed for your plan and where to get it. Realize how your marketing plan integrates with your Strategic Plan and track your achievements.

How to Visually Stand Out and Tell Better Stories - A Cheat Sheet for Humans in Business 
with Brad BonGiovanni, RockitScience

Cold Calling: If It's Necessary, Why Do We Dread It? 
with Angie Weidel, Blended Strategies LLC

Stay tuned for more roundtable sessions!

2:30pm - 2:45pm  
Break

2:45pm - 4:00pm  
Keynote #3

The Platinum Rule: How Should We REALLY Use It?
with Angie Weidel, Blended Strategies LLC

As children, we are taught about using the "Golden Rule" when it comes to communication and social behavior. However, in Sales, Marketing and Business Development, we have to take it up a notch by communicating in ways that others need us to communicate. Discover the difference that's made when we: 1-understand DISC profiles of communication (our own and theirs) 2-understand how our own identity and roles get blurred 3-recognize how often we compare ourselves to others. These behaviors are KEY in maximizing relationships in the field. Is your message getting across? Have you felt like your clients/prospects were not hearing you? Are you concerned about implementing certain KPI's because fear and trepidation are the norm (like in Cold Calling)? Overcome these obstacles and more by using The Platinum Rule and establish greater bond and rapport with clients, prospects, and even coworkers!

4:00pm  
Closing Remarks and Reception

Sponsorship Opportunities

See PDF attachment below for additional information. 

Point of Contact
Kelly Primeaux, Director-At-Large, Membership
[email protected]

Event Registration

Event tickets for Members and Non-Members are now available!  Early Bird Registration ends June 30, 2021.

All event registrations are final and non-refundable. Registrations are transferrable.

Point of Contact
Brock Piglia, Director-At-Large, Programming
[email protected]

Southern University Careers Clothes Closet

SMPS SeLA will be collecting donations for Southern University's Careers Clothes Closest, which aims to dress students for success at no cost to the student.  The Closet is funded through community donations.  With your help, we are aiming to collect 100 pieces of clothing to launch a Careers Clothes Closet at the SUNO campus.

Point of Contact
Rebecca Moses, President-Elect
[email protected]

Event Safety

The health and safety of our members, attendees, speakers, and event staff is paramount to SMPS SeLA.   Please stay tuned for protocol updates.