Blogging for Thought Leadership: A Blueprint for A/E/C Firms

Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts, and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.

Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

Session Learning Objectives
During this webinar, participants will understand:

• Common reasons many blogs fall short and pitfalls to avoid
• Ways to develop the right kind of content and craft an ideal blog post
• Best practices for ensuring your posts get found and shared
• Ways to engage technical staff to become content creators

Domains: Client and Business Development, Promotional Activity, Management

Who Should Attend: Marketers, Content Editors, Principals, Leadership, Communication Managers and Directors, Public Relations Representatives

Login information will be emailed to you prior to the event.